Stocked.

• Works out your true cost per unit, line by line: maker price, freight, packaging, labels, breakage, storage.
• Prices wholesale with every step shown, then gives a plain verdict: works, workable, thin, or does not work.
• When it doesn't work, shows you the three levers with numbers: the retail price that would work, the cost that would work, and a smaller discount.
• Builds your terms sheet, line sheet and a retailer scorecard. The line sheet doubles as the order form.
• Builds a full outreach plan: warm contacts first, an 8 week calendar, every email and script, a tracker, and this week's three actions.
• Sets up Faire with you: your listings, the Top Shop badge, and the shops you find coming in through your own Faire Direct link at 0% commission (as of September 2026).
• Walks you through the yes: order confirmation, invoice, packing, the sell-through check and the reorder.

• Owners of a product brand that sells direct and keeps being asked "do you do wholesale?"
• Founders who have never priced wholesale and don't know what terms are normal.
• Brands that suspect wholesale wouldn't pay and want the numbers before they decide.
• Owners with a stockist or two who want a proper price list, terms sheet and line sheet.

Not for: anyone who wants a list of retailers (it never invents names or contacts), a contract, or legal, tax or financial advice. It's built for independent retail; chains and department stores are a different game.

1. 1It asks two numbers first. What one unit costs you, landed at your door, and what you sell it for.
2. 2True cost. Everything else depends on this, so it always runs first.
3. 3A readiness check. Stock, cash, time, insurance and paperwork, and whether your website price is a real price.
4. 4Wholesale price and a verdict. Keystone maths shown step by step, minimums in your currency, and a plain answer.
5. 5Terms, line sheet, targets. The documents a buyer expects, plus the categories of store that fit and how to find real ones.
6. 6Outreach and the yes. An 8 week plan built around your hours, then what to do when a retailer says yes.

The three chats are examples that ship inside the kit, with invented brands, so none of the numbers are a real business. The third is the first line of a test reply, which goes on to give retailer categories and how to find real stores. The three sheets are the free Google Sheets that come with Stocked, showing the sample rows they start with. Trimmed to fit, marked with [...].

1. 1Install it in your tool. The How to use page has the steps. Upload one file on claude.ai, make a Project in ChatGPT, or paste one message into Codex, Cursor or Claude Code.
2. 2Check it worked. Start a session with a product that costs 8 and sells for 20. It should do the maths and tell you straight.
3. 3Run your real numbers. Start with what a unit costs you landed, what it sells for, and your country.

Then just say things like

• a retailer asked, what do I senda holding reply straight away
• redo the pricing with cost Xwhen a cost changes
• make the line sheetthe PDF and the order form
• who should I targetretailer categories and a scorecard
• build my outreach planthe 8 week plan and every email
• they said yesthe order, the invoice and the reorder

Where I have run it: Claude, on invented brands. The ChatGPT, Gemini and agent routes follow each tool's own documentation, checked September 2026.

Good. You're exactly who I wrote the lessons for.

Every download comes with a How to use page you can open before you even unzip anything. Pick your AI tool and it shows you where to click and what to paste, one step at a time. If you can copy and paste, you're qualified.

Then there's a short lesson that walks you through your first real session: what to say, what a good answer looks like, and what to do when it isn't. You never have to type a command.

Still stuck? Every download has an it didn't work section for each tool, and my email. Or grab an hour with me and we'll set it up together.

• The Stocked skill, for Claude, Codex, Cursor, Gemini CLI, Copilot and Claude Code.
• A ChatGPT and Gemini edition: one instructions file and five knowledge files.
• A universal edition for any other AI tool.
• Ten templates: pricing worksheet, terms sheet, line sheet, retailer scorecard, outreach plan, emails and scripts, order confirmation and invoice.
• A free pricing calculator Google Sheet for up to 20 products, and a free outreach tracker Sheet.
• The How to use page and a 20 minute lesson.